I was once told by a guy that I was seeing that he liked watching me shop. I seemed so happy to him. We’d gone to the shoe salon at Macy’s on 34th Street in  New York. You know – the one from Miracle on 34th St.  Well, if he liked me then, he’d fall in love with me on Black Friday.

Black Friday is quite joyful for me although I know it causes great anxiety for some. This needn’t be the case.

Let me give you a few tips for owning Black Friday 2018:

  1. Know the purpose of your shopping.  Are you buying gifts? For whom? Did you write a list?  Having an answer for those questions will eliminate stress. Often I am shopping for my nieces and nephews, but I also just like being out.  So my purpose is sometimes kicking off the official holiday season.  Reason enough for me.
  2. Know the type of crowd you like. Black Friday can be crowded in certain places.  If you don’t like crowds there are certainly places you need to avoid (like malls). I typically don’t mind BF crowds because people are typically embracing the holiday spirit and are pleasant.
  3. Know your level of shopping stamina.  How long can you shop? If you don’t have lots of stamina, be sure to hit the stores you want to go to first.  Make a list of which stores those are. It is always funny for me to see the men on the benches and seats in the mall.  Many of them have horribly underestimated their wives’ shopping stamina.
  4. Wear comfortable shoes. Along the lines of knowing your shopping stamina is knowing your shopping gear.  The more comfortable your feet are, the more ground you can cover. You already know which shoes  those are. Make sure they are ready to go.
  5. If you are a Starbucks junkie – get it from the drive thru Starbucks on your way to your destination. Starbucks in the malls are always sooo crowded on Black Friday.
  6. This is a Black Friday deterrent for sure!

    Start early.  Not only are there great doorbusters for early birds, the merchandise has not yet been picked over. This photo represents the worst of the worst.  It is the Macy’s in Yonkers a few years back.  Anyone with shopping anxiety would have run for the hills instead of running for the heels. This is a mess. Luckily I wasn’t in the market for shoes that year.

  7. Lastly, have fun.  I know of many reports of holidays being such a depressing time, but it all depends on what is at the heart of your celebrations. For me, it is the birth of Jesus – My Lord and Savior.  Everything else is secondary.  Celebrate life and love. Happy Black Friday Shopping. More to come as the holidays are just beginning.
Strategic Black Friday Shopping

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